The target audience demographics for my magazine includes females, 16-26 years old and middle class (BC1C2).Psychographically, I am targeting mainstreamers and aspirers; young women who aspire to look and be like the celebrities featured and who like to spend money on consumer products such as fashion and beauty items.
Target Audience Tastes -
- They shop at places like Topshop, River Island, New Look, Asos, H&M, Office, Warehouse, Miss Selfridge etc.
- They listen to all different types of music and mainly Kiss Radio.
- They listen to Beyonce, Chase & Status, Pixie Lott, Owl City, N-Dubz, so a real variety.
- Their Favourite TV channel is E4 and they watch things such as One Tree Hill, 90210, Friends, Glee, Desperate Housewives, Skins.
- They would buy my magazine as the Exclusive is about the Artist Pixie Lott who they listen too it also features other artists like N-dubz and Beyonce who they also listen too. It Features - Information about the movie Twilight which my audience love and it also describes fashion and how to look good which is something my audience aspire to.
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