Tuesday, 9 February 2010

6: Technologies used

When making and developing my magazine, I used computer programs such as Photoshop and Microsoft Word. Photoshop was used to construct the pages and to edit the text and pictures. Photographic techiniques used were my use of background and lighting, I had Pixie Lott against a white background so that it came off looking natural. The angle I took the picture at was medium shot so we can see almost most of her, so that she would fill the page nicely. Photoshop Techniques I used were things such as drop shadows and stroke on certain fonts so they stand out also things such as outer glow, colour overlay, contrasting and brightening the pictures etc.

Microsoft Word was used to write my article as this is the best programme available to me with a spell checker.

I used online programs such as Flickr, Blogger and the web browser Google. Flickr was used to annotate my planning materials. Blogger was used to upload and talk about my work and Google was used to research other magazines.

I used a computer, Microsoft Windows XP being the operating system, to use all the programs and also a laser colour printer to print off my documents and draft issues.

And finally I used a digital camera to take my pictures.

4: The audience for my media product

The target audience demographics for my magazine includes females, 16-26 years old and middle class (BC1C2).Psychographically, I am targeting mainstreamers and aspirers; young women who aspire to look and be like the celebrities featured and who like to spend money on consumer products such as fashion and beauty items.

Target Audience Tastes -

- They shop at places like Topshop, River Island, New Look, Asos, H&M, Office, Warehouse, Miss Selfridge etc.
- They listen to all different types of music and mainly Kiss Radio.
- They listen to Beyonce, Chase & Status, Pixie Lott, Owl City, N-Dubz, so a real variety.
- Their Favourite TV channel is E4 and they watch things such as One Tree Hill, 90210, Friends, Glee, Desperate Housewives, Skins.
- They would buy my magazine as the Exclusive is about the Artist Pixie Lott who they listen too it also features other artists like N-dubz and Beyonce who they also listen too. It Features - Information about the movie Twilight which my audience love and it also describes fashion and how to look good which is something my audience aspire to.

Monday, 8 February 2010

2: How my media product represents social groups

The image on the left is my front cover image and the image on the right is the image I based my ideas on. The demographics for my magazine are: female, 16-26, middle class who are studying or in work. I think the image achieves these demographics as she is female looking around the age of 16-26, she can pull off looking middle class as I have her in normal but fashionable clothes, not glamorous, expensive clothes. My image can represent various psychographics. It demonstrates the sub-cultural identity of the girly girl. Psychographically, it demonstrates mainstreamers as she does look like a normal girl however she can also represent aspirers as people do aspirer to look and be like celebrities, such as Pixie Lott. She isn't seen as part of the psychographic category; individuals, as she is quite mainstream and sings pop songs and she conforms to contemporary mainstream fashion and music.

My magazine has a pro-consumerist stance as she is demonstrating a positive stereotype such as being fashionable, being beautiful etc and I believe the magazine could easily attract the usual advertisements for fashion and beauty products as well as music related products because of the readers I have set out to attracts and the articles I have planned.

Similarities within the images start with the shot type. Both images are medium shots featuring a subjective gaze. This gives the audience more to connect with as Pixie is looking right at the reader. Secondly is the costume, as my person is supposed to look like Pixie Lott, I had her wear the same kind of clothes that Pixie is wearing in her photograph, they also have similar hair and make-up. The facial expressions and postures are similar; they both look seductive and sexy yet also manage to still look girly and pretty. This is pulled off by the fixed facial expression rather than a smile, the way the eyes connect with the camera, looking right into it and also the posture is open and relaxing symbolising that she is comfortable and confident in the photoshoot.

Differences within the images are firstly the lighting, as obviously Pixie Lott's photograph was taken professionally therefore the lighting is against a white background and really clear however my photograph was taken in a room in my house, even though against a white background the lighting in the room shows a slight shade of yellow. Secondly the use of props, in the photograph of Pixie Lott includes a microphone wrapped around her to signify her career in music. I didn't use any props for my photograph as I didn't want her to look over the top and still wanted her to connect with a mainstream female audience. The last difference within the images are the postures. For example, Pixie Lott looks strong and focused on the camera whereas my person isn't posing as much. She is focused on the camera but her body language looks more relaxed.

Original Images




These are my four original images used in my magazine before i edited them etc.