Front Cover

Contents Page

Double Page Spread

5: How I attracted and addressed my audience

I addressed my audience by using a well known celebrity, Pixie Lott, to feature as the cover story in the magazine. Her presence on the front cover should make the audience interested in the magazine straight away as. From my research, I know that she is someone they are interested in and also someone they aspire to be like. The cover image, a double page feature and a photoshoot should hopefully sell the magazine if the target audience saw it on the newsagent's shelves.

The colours I used throughout my magazine are pink, mauve, black and white. I chose this complimentary scheme because it is both feminine and classy and my research revealed that it should appeal to my target audience.

The magazine's logo, which is the N (from 'Notice') with the graphic floral pattern around it was the first thing that attracted viewers when I showed it to a sample audience. I wanted to create an elegant yet girlie iconic symbol which the audience would come to associate with the magazine and what it stands for. All the fonts I used attract a female audience. To contrast with the swirly fonts I chose some plain ones.

My double page spread attracts my audience as girls would be interested to know about Pixie's life and it also looks quite personal as Pixie has signed it at the bottom of her picture. Pixie fans would also notice straight away that the title of the double page spread 'Cry me out' is named after one of her best songs, so this would also draw them in.

All the feature articles listed on the contents page are designed to appeal to the interests of the audience and therefore they should lure them into looking through the magazine. Girls are never satisfied with their look so the 'How to update your look' article and the 'Fashion Fix' would fulfil these interests. In addition, articles related to fashion should attract potential fashion advertising. For this magazine, advertisers are just as important as the readers.

My research revealed that the target audience are huge Twilight fans so the Stephanie Meyer interview would also appeal to them. My regulars are quite conventional of magazines so these would interest my audience, especially the celeb gossip and the horoscopes.

3: What kind of media institution might distribute my magazine and why

The media institution I think might be most likely to produce and distribute my magazine would be Bauer. Not only do they publish printed magazines but they also manage online magazines, TV programming and radio stations. They are the largest publishers of magazines in Britain, publishing some of the biggest titles, and therefore should be the most financially stable and should be able to provide a secure place in the market.

Another reason why I think my magazine would be best suited with Bauer is because they produce a lot of consumer magazines which are in the same league as or quite similar to my magazine for example; Heat and Closer. These titles attract my target audience but they aren't music based so mine offers some difference and could easily share cross promotions with these titles. I think there is a gap in the market for my magazine as there isn't a music magazine which combines fashion features and specifically targets young women.

My magazine would be distributed in the mainstream market in shops such as Tesco and WH Smith as these are the kind of places my audience would go to purchase magazines. It would also be available on subscription.

Overview of the magazine industry in the UK today -

• There are over 3,200 different consumer titles
• 1.4 billion magazines are sold each year
• 85% of the population reads a magazine
• Advertisers spend 745 million in magazines in 2008
• Consumers spend 2 billion on magazines annually
• An average of 500 new magazines are launched every year
• Only 3 in 10 titles survive for more than 4 years
• Bauer publish 25% of the consumer titles published i the UK
  

7: How I have progressed from my preliminary task

Looking back on my preliminary task I can see that my standard of work has improved a lot and my work now looks more professional whereas the preliminary task lacked this. This was probably because I learnt how to use Photoshop much better and I became much more aware of what could be done with Photoshop and how to do it.

I think my music magazine appeals more to my audience as it looks more professional and more closely relates to the interests of hte audience in terms of both style and content. Although my college magazine was for college students and therefore didn't need to look as professional, I think it came out looking as though it was for a younger audience. This was maybe because the colours I used on my college magazine were all really bright and childish whereas on my music magazine I went for a more subtle, elegant effect.

I think I achieved what I set out to do in the making of my music magazine, however I also know that improvements could be made. It has turned out a lot more successful than my college magazine.

Contents Page Analysis

Contents Page Analysis
Originally uploaded by Emma Payne